1. fastcompany:

    “For most brands, a risky marketing move consists of not testing the copy on that new ad, or using a new media channel despite the lack of rock solid metrics.

    Red Bull’s idea of risk is that one of its sponsored athlete’s bodily fluids will turn into gas as he plummets 24 miles from space at 800+ miles per hour while his parents, girlfriend and the rest of the world watch, live.

    With the Red Bull Stratos Project, the energy drink brand-turned-media company brought extreme sports spectacle to new heights and redefined the idea of content marketing, PR stunt and brand utility.”

    This is what our generation can do… 

    (via davidsparks)

     
     
  1. contentmarketingallstars reblogged this from fastcompany and added:
    An oldie, but goodie in the content marketing world.
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  6. pauljones888 reblogged this from fastcompany and added:
    Must see this
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  9. mattladner reblogged this from davidsparks and added:
    This is what our generation can do…
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    Strade del mondo! _______________________________ Ruote LatinaRuote Italia Il portale ospita aziende, uomini e piloti e...
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    this whole thing just blows my mind. i must admit i wasn’t feeling my usual optimistic self when hearing what Felix was...
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  32. sadage reblogged this from fastcompany and added:
    Fair enough, but for the record, I’ve worked in advertising for 15 years and not once has “not testing the copy on that...
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  43. fortuneflux reblogged this from fastcompany and added:
    Congrats to Fearless Felix!
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  48. rishhh reblogged this from fastcompany and added:
    be done…and done right. Time...again. I long to work with a
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